Fashion is a platform and way to tell stories. It’s about self-expression.

This generation wants to wear its values on its back. 

We hope our clothes start more conversations about nature and climate change.

And inspire others to live a more sustainable lifestyle.

Not just in fashion, but all things. 

In fashion and beauty, we spend a lot of time in front of the mirror.  

That’s why they’re symbols of vanity; but they can also mean self-reflection. 

Breaking a mirror can mean 7 years bad luck—or in some cultures, it means evil spirits are leaving your house. 

Mirrors are a very important tool in sustainability and earth science.

They reflect light, instead of absorbing it. 

Glaciers for example, are often called nature’s mirrors.

Their glass-like surface reflects light back into space, instead of the ocean absorbing it as heat. 

Glass is much more sustainable than plastic in terms of recycling.

It can be recycled forever without losing quality and does not break down into toxic microplastics. 

Glass is transparent. 

That’s really what the sustainability movement is all about—transparency. 

It can also mean glass ceilings and rising above.

By shattering illusions, you find clarity and enlightenment. 

That’s why we say: when you break a mirror, you let in the light. 

You break free and transform. 

That’s exactly what’s happening in fashion and our world right now. 

It's becoming more ethical and sustainable.

That's also why we design fashion with our planet and people in-mind.

JOIN US!

At the heart of the movement, upcycling is about something thrown away—or “broken” and recreating it into something cool, unique and beautiful.  

It was inspired by a collection of Tupac poems about a rose that blooms from in-between cracks in concrete.

Imagine walking down the sidewalk in a big city, like NYC, the concrete jungle.

Out of nowhere, you’ll stop and find a wild rose that grew in-between the sidewalk.

From crazy odds and the harshest of climates, it still bloomed. 

It’s a message about unstoppable beauty and resilience.

A rose breaking through concrete also reminded us of a mirror breaking.

We created this collection when we lived near Portland, Oregon.

We were inspired by the many beautiful gardens in the "City of Roses."

We were also inspired by the constant rain and designed a rose that blooms after storms.

It’s also an environmental statement, as storms are getting worse due to climate change.

Concrete is also a top contributor to global pollution and urban sprawl.